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The MBA for
Entrepreneurs

Join the Business School for Entrepreneurs. Built by
the founders of YouTube, Shazam and Wikipedia.
For the founders of tomorrow.

The AUGMENT MBA

Learn from the Best

Entrepreneurs in the World

Join the best alternative to traditional MBAs taught by the founders of Wikipedia, YouTube, Shazam, and more.

From 500+ Entrepreneurs

SEEN IN

Our Faculty

Meet Your Instructors

Learn from the Best in Business
OpenAI, META, Google, YouTube
LinkedIn, Waze, Wikipedia and more.

Your Way to success

What is Augment?

Learn From the Best in Business

Learn how the founders of your favorite companies carved their path to success, so you can find your own.

Connect With Ambitious Minds

Engage with fellow students through interactive online events.

Access Strategic

Frameworks

Access to hundreds of PDFs on top of the video courses that will help you use the best strategy for your own business.

Anywhere, Anytime

on Any Device

Watch videos on your own time, wherever you are - available on laptop, tablet and smartphone.

Our Mission

High-Quality Business Education at an Unbeatable Price

A Traditional MBA

The Augment MBA

Our Students

Who Is Augment For?

Aspiring Entrepreneurs

Empower yourself with the knowledge and tools to spot opportunities and transform your ideas into thriving businesses.

Startup Founders

Learn practical strategies from industry experts to accelerate your startup's growth and achieve lasting success.

Corporate Leaders & C-Suites

Looking to elevate their thinking and lead with entrepreneurial agility. Learn to drive innovation, manage like a founder, and unlock new value beyond your current role.

Executives

Lead with confidence, make smarter decisions, and drive growth with proven frameworks from world-class entrepreneurs. Augment will keep you ahead in the modern business world.

How to Enroll?

  1. Complete the enrollment form. Our team will contact you within 24 hours.
  2. You will receive the payment details to finalize enrollment.
  3. After completing payment, email payment receipt to sales@thefifthacademy.com.
  4. Upon receipt of payment, we will provide your program login credentials within 7 business days.

Non-HRDC Claimable

Official receipt will be issued via email.

HRDC CBT Programme

For Computer Based Training (CBT), students are required to make the necessary payment first. An official receipt will be issued via email for your submission to HRD Corp for the reimbursement of tuition fees. *100% approval (subject to the availability of Grant Balance).

A Curriculum
Made for Entrepreneurs

720+

CLASSES

1300+

ALUMNI

110+

PDFs

01 Strategy & Innovation

01 Strategy & Innovation

11 modules

20 lessons

This introductory module dives into the core principles that guide decision-making and problem-solving in the startup world.

This module covers

The Problem-Oriented Mindset

Steve Blank’s Value Proposition Formula

Assessing Market Opportunities

Market Sizing: Waze’s Qualification Matrix

Picking the right Business Model

The Customer-Centric Approach

The Customer Discovery Journey: Lessons from Airbnb and Netflix

Waze’s Customer Segmentation Framework

The Product Adoption Curve

02 Entrepreneurship

8 modules

20 lessons

Adopting an entrepreneurial mindset is key to success at all stages of business. This module brings you insights into how the world’s most brilliant entrepreneurs spot ideas, find customers, and scale businesses.

This module covers

The Entrepreneurial Mindset

The Three Ingredients of a Business Idea

Building an Minimum Viable Product

Blue Ocean vs. Red Ocean Markets

Learning from Failure

Go-To Market Strategies

Picking the right Co-Founders

Competing with Giants: How Wikipedia beat Google

The Art of Pivoting

Bootstrapping vs. Raising Funds

Fighting Resistance: Lessons from Shazam.

03 AI for Business

8 modules

98 lessons

Master the mindset that separates casual AI users from power users. In this module, you'll learn the four key principles that transform AI into a consistent force multiplier for everything you do, taught by the man who introduced ChatGPT to the world.

This module covers

Mastering AI integration at Work

Avoid Errors at Work With AI With a Human in the Loop

The History of AI and What's Next

Breaking Through Creative Bottlenecks

Using AI to Eliminate Friction and Drive Innovation

Leading Your Team Through the AI Shift

04 AI Prompt Engineering

10 modules

74 lessons

Master the art of writing world-class prompts. The kind that gets you better, faster, and more reliable results from tools like ChatGPT. In this module, Georgia Lewis Anderson shares her proven framework for crafting prompts that consistently outperform and deliver real results.

This module covers

The 3 Core Elements of a Great Prompt

Few-Shot, Chain-of-Thought, and Meta Prompting

How to Craft a Master Prompt for Your Business

AI for Writing, Summarizing and Brainstorming

Using ChatGPT Without Losing Your Voice

Real Use Cases: Emails, Content, Research, Strategy & More

How to Fix Bad Outputs and Iterate Effectively

Prompting Do’s and Don’ts from a Real-World Expert

05 Leadership

13 modules

15 lessons

Learn how to build a strong team from some of the world’s most successful entrepreneurs & executives.

This module covers

Setting stretch goals: the OKR Framework

The Sandboxing Framework

Aligning Missions, Goals and Results

Task Prioritization Techniques

Running Effective Meetings: Amazon’s Two Pizzas Rule

Understand and Combating the HIPPO Effect

Creating Time for Thinking: Lessons from Jeff Bezos and Eric Schmidt

Becoming a Heat Shield

Overcoming the Imposter Syndrome

The Anti-Complex Framework

06 Sales & Negotiation

9 modules

20 lessons

For entrepreneurs, mastering sales and negotiation techniques is essential. This module is designed to equip any entrepreneur with the tools to grow their business through sales.

This module covers

Discovering the Buying Motives

The Trusted Adviser Posture

Risk Reversal

The Two Types of Questions

The Power of Attitude

Being Assertive vs. Patient

Using the Voice of Customers

Mastering the Pitch

Building Your Personal Brand

07 Business Operations

8 modules

20 lessons

How are businesses actually run? It's all about the operations. In this module, you'll learn how to make the different pieces of the puzzle work together.

This module covers

Processing Customer Feedback

Navigating through Crises: Lessons from Lime

Forging Business Partnerships

The Rules of Expansion

Organic vs. Inorganic Growth

Community Building: Wikipedia’s Playbook

Defining Company Values

The Friction Reduction Framework

Building a Premium Brand

Authentic Branding

08 Management

5 modules

20 lessons

This module explores key management concepts and techniques to help entrepreneurs move their company forward.

This module covers

The Science Behind Motivation

Making Hard Decisions

Mentorship & Sponsorship

The Massive Transformative Purpose

Alignment: Lessons from YouTube

Combating the Halo Effect

Hiring and Onboarding Principles

Diversity and Inclusion

Bonuses and Promotions

The Rules of Professional Success

09 Financial Accounting

5 modules

20 lessons

No business education is complete without a robust knowledge of Financial Accounting. In this module, you’ll learn to interpret and manage financial information, a crucial skill for making informed business decisions.

This module covers

Financial vs. Managerial Accounting

The Accounting Equation

The Three Financial Statements

Understanding the Income Statement

Assessing Company Health

Breaking Down Liabilities

Cash Inflows and Outflows

Financial Ratios

10 Personal Branding

8 modules

98 lessons

No entrepreneur's toolkit is complete without a strong personal brand. In this module, you'll learn how to build and leverage your personal brand to open doors, attract opportunities, and drive business growth.

This module covers

Telling Compelling Stories

Creating Engaging Content for LinkedIn

Mastering the LinkedIn Algorithm

Converting Online Presence to Business Opportunities

Overcoming Imposter Syndrome

Repurposing Content for Maximum Impact

Analyzing Performance Metrics

Building Trust and Credibility Online

Our Students

What Our Students Say About US

HRDC Claim Process

This course is fully claimable under HRD Corp as it falls under Computer-Based Training (CBT).

Here’s how to claim:

01

Pay First:

Subscribers must complete payment upfront.

02

Receive Receipt:

We’ll provide an official receipt (with HRD Corp-compliant details).

03

Submit to HRD Corp:

Forward the receipt to your employer/HR for reimbursement

Frequently Asked Questions

What is Augment?

Augment is a Business School for entrepreneurs. We offer practical, real-world courses led by world-class founders & executives. Beyond content, you’ll join a vibrant community and connect with like-minded individuals from around the globe.

Yes. Over 2,000 entrepreneurs and executives have used Augment to scale businesses, land investments, and lead with confidence.

Our independence from traditional academic institutions means we have much more flexibility than traditional MBA programs. Our mission is to make premium business education accessible by making it as affordable as possible.

Learn in just 15 minutes a day. No fluff, no wasted hours, on your schedule.

Yes. The Augment MBA is fully HRDC claimable. Many students expense Augment MBA as Professional Development. We will provide the necessary documentation and guidance upon request

Augment isn’t about basics. It’s about learning the exact strategies billion-dollar founders used to scale and lead at the highest level.

Term Of Use

TERMS OF USE

THESE TERMS CONTAIN AN ARBITRATION CLAUSE, DISCLAIMERS AND LIMITATIONS OF LIABILITY. PLEASE REVIEW CAREFULLY.

The following terms (“Terms of Use”) constitute an agreement between FUNDAMENTAL EDUCATION (“Company”), and you that governs your use of this website and all of its associated services, content, and functionality. This policy applies to the website administered by Company (the “Website”), located at https://augment.org/. Company, owner and operator of the Website, is a corporation formed under the laws of the state of New York, United States.

Your use of the Website constitutes your acceptance of, and agreement to, the following Terms of Use. Company reserves the right to modify, alter, amend or update its Website, policies and these Terms of Use. These Terms of Use are subject to change without notice. If you do not agree with or do not accept any part of these Terms of Use, you must not use the Website. Your continued use of any part of the Website constitutes your acceptance of such changes to the Terms of Use. You should review the Terms of Use periodically to determine if any changes have been made.

PURCHASE POLICIES

On the Website, you may purchase courses teaching use of certain software programs that you complete at your own pace (the “Products”).

You represent and warrant that if you are purchasing any Product from Company, (i) any credit information you supply is true and complete, (ii) charges incurred by you will be honored by your bank or credit card company, (iii) you will pay the charges incurred by you at the posted prices, including any applicable taxes, and (iv) if your payment method is dishonored, you will still pay the incurred charges, including any surcharge we may incur due to the dishonored payment.

WITHDRAWAL & MONEY-BACK GUARANTEE

Augment offers a 15-day, no-questions-asked money-back guarantee for all self-paying participants who purchase programs directly through the Website.

If you are not satisfied for any reason, simply email any member of our team or contact us directly at team@augment.school or enquiry@thefifthacademy.com within 15 days of gaining access to the program, and we will issue a full refund—no questions asked.

However, if more than 15% of the course content is completed within that 15-day window, the program will be considered consumed, and the right to withdraw will no longer apply.

Important: This refund policy is not applicable to participants whose course fees are claimed under the HRD Corp (HRDC) levy. Refunds are strictly available only to self-paying subscribers, in line with HRD Corp regulations.

In some cases, we may extend this refund period during special promotions. If applicable, the extended terms will be clearly communicated at the time of purchase.

COMMUNICATION

By providing your email address or phone number through the Website, during checkout, or by interacting with our Services in any other way, you consent to receive communications from Augment Business School electronically. This includes, but is not limited to, email messages, phone calls, and SMS or text messages related to your purchase, your use of our Services, or for promotional and marketing purposes.

Message frequency may vary. Message and data rates may apply depending on your carrier. You may opt out at any time by following the unsubscribe instructions provided in the message or by contacting us at team@augment.org or enquiry@thefifthacademy.com .

You acknowledge that all legal notices sent electronically satisfy any legal requirement that such communications be in writing.

INTELLECTUAL PROPERTY RIGHTS

All content on the Website, including but not limited to text, graphics, logos, images, as well as the structure, design, and layout of the Website, is the intellectual property of Company or its licensors and is protected by intellectual property laws. You may not copy, reproduce, republish, upload, post, transmit, distribute, or create derivative works without our written permission.

You may view and download portions of the Website for your own personal, non-commercial use, provided that you do not modify or remove any copyright or proprietary notices.

USER CONDUCT

You agree to use the Website for lawful purposes only. You must not:

  • Use the Website in any way that violates applicable laws or regulations

  • Infringe the intellectual property rights of others

  • Upload or distribute viruses or malicious code

  • Use the Website to promote or distribute spam or scams

  • Interfere with or disrupt the Website’s operation

DISCLAIMER

The Website and Products are provided on an “as is” and “as available” basis. We do not warrant that the Website or Products will be uninterrupted, error-free, or free of viruses or other harmful components. To the fullest extent permitted by law, we disclaim all warranties, express or implied.

We make no guarantees regarding your ability to obtain results from the use of our Products. Your success depends on your own efforts, background, dedication, and the market.

LIMITATION OF LIABILITY

To the maximum extent permitted by law, Company and its affiliates, officers, employees, agents, partners, and licensors will not be liable for any indirect, incidental, special, consequential or punitive damages resulting from your access to or use of, or inability to access or use, the Website or Products.

INDEMNIFICATION

You agree to indemnify, defend, and hold harmless Company and its affiliates, directors, officers, employees, and agents from and against all claims, losses, liabilities, damages, expenses, and costs (including reasonable attorneys’ fees) arising out of or relating to your use or misuse of the Website or violation of these Terms.

GOVERNING LAW

These Terms are governed by and construed in accordance with the laws of the State of New York without regard to conflict of laws principles.

DISPUTE RESOLUTION & ARBITRATION

Any dispute arising out of or relating to these Terms or your use of the Website shall be resolved through binding arbitration conducted by the American Arbitration Association (AAA) under its Commercial Arbitration Rules. Arbitration shall take place in New York, New York, and judgment upon the award rendered may be entered in any court having jurisdiction.

You agree to waive any right to a trial by jury or to participate in a class action lawsuit.

SEVERABILITY

If any provision of these Terms is found to be unlawful, void, or unenforceable, then that provision will be deemed severable and will not affect the validity and enforceability of any remaining provisions.

ENTIRE AGREEMENT

These Terms constitute the entire agreement between you and Company relating to the subject matter herein and supersede any prior agreements or understandings, whether written or oral.

CONTACT

If you have any questions or concerns about these Terms of Use, you may contact us at:

📩 team@augment.org or enquiry@thefifthacademy.com

Privacy

PRIVACY POLICY

Welcome to the website (the “Site”) of Augment Business School (“Company,” “we,” “us,” or “our”). Augment Business School provides an online education platform designed to help entrepreneurs and corporate professionals build entrepreneurial mindsets (collectively, including the Site, the “Service”).

The Fifth Academy is the authorised representative of Augment Business School and is appointed to promote, market, and sell its products and services.

This Privacy Policy outlines how we collect, use, store, disclose, and protect your personal data in accordance with the Personal Data Protection Act 2010 of Malaysia (“PDPA”).

By using the Service, you consent to the collection and use of your personal data as described in this policy. If you do not agree, please do not access the Site or use the Service.

1. PERSONAL DATA WE COLLECT

We may collect and process the following categories of personal data:

Personal Data You Provide:
When you register, make a purchase, fill out a form, contact us, or engage with our class offerings, you may provide personal data such as:

  • Name

  • Email address

  • Telephone number

  • Mailing address

  • IP address

  • Payment details (processed securely via Stripe, Inc.)

Personal Data from Social Media:
When you interact with us via social media platforms (e.g., Facebook, Instagram, LinkedIn), we may collect any personal data you make publicly available.

Automatically Collected Data:

  • Log Data: Browser type, IP address, pages visited, date/time of visit

  • Device Data: Operating system, browser, device type

  • Usage Data: Platform activity, course progress, engagement

  • Cookies: Used to enhance your experience (refer to our Cookies Policy)

Analytics Tools:
We use Google Analytics to monitor Site usage. Learn how Google processes your data here:
www.google.com/policies/privacy/partners/

2. HOW WE USE PERSONAL DATA

We may use your personal data for purposes including but not limited to:

  • Providing and personalizing the Service

  • Processing payments and issuing confirmations

  • Communicating with you (service-related or marketing)

  • Improving our content, offerings, and user experience

  • Complying with legal and regulatory requirements

  • Detecting and preventing fraud or misuse

Marketing & Promotions:
With your consent, we may use your data to send marketing messages via email or SMS. You may withdraw your consent or opt out at any time.

3. SMS & ELECTRONIC COMMUNICATION

By providing your mobile number or email, you consent to receiving:

  • Transactional updates

  • Account notifications

  • Course announcements

  • Promotional content (subject to consent)

To stop receiving messages, reply “STOP” via SMS or email us at enquiry@thefifthacademy.com or team@augment.org.

4. DATA RETENTION

We retain personal data for as long as necessary to:

  • Provide our services

  • Fulfill legal obligations

  • Resolve disputes

  • Enforce our agreements

You may request deletion of your data, subject to legal exceptions.

5. YOUR RIGHTS UNDER PDPA

As a data subject under Malaysian PDPA, you have the right to:

  • Access your personal data

  • Request correction of inaccurate or incomplete data

  • Withdraw consent for data processing

  • Object to processing for direct marketing

  • Request deletion of data (where applicable)

To exercise your rights, please contact us at enquiry@thefifthacademy.com or team@augment.school .

6. DISCLOSURE OF PERSONAL DATA

We may share your data with:

  • Trusted service providers (e.g., payment processors, analytics tools)

  • Business partners or affiliates (where applicable and with consent)

  • Legal or regulatory authorities (if required)

  • Buyers or successors in case of a business sale, merger, or reorganization

7. CROSS-BORDER DATA TRANSFERS

Your data may be stored or processed outside Malaysia. We ensure that appropriate safeguards are in place, consistent with PDPA requirements, before any data is transferred abroad.

8. DATA SECURITY

We implement reasonable technical and organizational measures to safeguard your personal data. However, no system is entirely secure. You are advised to be cautious when disclosing personal data online.

9. CHILDREN’S PRIVACY

Our Service is not intended for individuals under the age of 18. We do not knowingly collect data from minors. If we become aware of such data, it will be deleted promptly.

10. THIRD-PARTY LINKS

Our Site may contain links to third-party websites. These sites have their own privacy policies, and we are not responsible for their practices.

11. CHANGES TO THIS PRIVACY POLICY

We may update this policy from time to time. Any changes will be posted on this page with the updated effective date. Continued use of the Service constitutes your acceptance of the updated policy.

12. CONTACT US

If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us:

Email: team@augment.school / enquiry@thefifthacademy.com